superfit.
Loved by kids.
Praised by doctors.*

Supporting the healthy development of children's feet

With around 3.7 million pairs of shoes sold annually, superfit is one of the leading children’s shoe brands in the European specialist retail. Our designs, created using lasts that are particularly suitable for children, are not only the preferred choice of parents and children but are also recommended by 98% of doctors.* Ever since the brand was established over 50 years ago a perfect fit has been the guiding maxim of each superfit collection. We incorporate the expertise of our paediatric orthopaedic surgeons and paediatric physiotherapists in our product development. We believe that it provides an important basis for the manufacturing of good quality children’s footwear. We have also cooperated closely with DSI – Deutsches Schuhinstitut GmbH for decades, and all of the designs we develop are guided by the renowned WMS® width measurement system. Our collections offer designs that are easy to put on, feature functional removable insoles, are made from breathable lining and upper materials and come with child-friendly fasteners. Our shoes are meticulously crafted and made from soft materials to ensure that they don not pinch anywhere. We also pay attention to lightweight and flexible soles that promote a natural heel-toe roll and to sturdy toes and heel counters for optimum grip and protection – to keep children’s feet healthy as they grow.

Perfect fit for every child and every occasion
To guarantee outstanding quality, superfit shoes regularly undergo audits and tests by approved independent institutes. We specialise in the “Direct Injection Technology”, or direct soling with polyurethane without the use of adhesives. This ensures that the shoes are not only particularly robust but also soft, flexible and lightweight, and therefore offer children optimum wear comfort. We are constantly incorporating new technologies and constructions in our product development. Each season, we create around 600 products and, on average, three new indoor and outdoor footwear groups for boys and girls suitable for all kinds of occasions. Our range covers all ages, from toddlers to teens – i.e. from EU size 18 to EU size 42.

Cool designs for boys and girls.
At every age. For indoors and outdoors.

The superfit Environment Plan

Within the scope of our company-wide sustainability initiatives, we are also driving the sustainability of our superfit collections. superfit’s Environment Plan summarises our respective measures and illustrates our commitment to ensuring that our shoes for children are manufactured in a socially fair and resource-saving way. All of the leather linings and removable leather insoles in a legero collection are chrome-free tanned and meet the strict threshold value standards of our in-house development platform VIOS®. This means that they meet the strict criteria of the VIOS® Restricted Substance List and are tested far more rigorously than required by the law and the industry standards. Our entire slipper collection is made exclusively in Europe and we also offer vegan designs that are PFI certified.

Certified quality

Our commitment to healthy children’s feet is appreciated by consumers and retailers alike.

  • We have been awarded the renowned Blue Angel eco-label for our measures in the area of sustainability: six variants of our models SATURNUS have been certified.
  • We are customer champion in the Austrian consumer survey Markenmonitor 2022/23.
  • In a consumer survey by Germany’s leading parenting magazine, superfit was voted one of Germany’s most popular family brands in 2022.
  • The UK specialist retailers voted superfit the best children’s footwear brand in 2022.
  • In the Austrian consumer survey Markenmonitor, superfit was once again voted first place and thus customer champion 2024.
Expert tips and testimonials

Interested in tips on healthy children’s feet from our paediatric orthopaedic surgeon or our paediatric physiotherapist? Interested in superfit testimonials from parents and children or a look behind the scenes of our collection development? Find out more on our Youtube channel.

 

*The result is based on the evaluation of 342 returned questionnaires with a set rating scale of good-moderate-bad.