TV Presenter Funda Vanroy is the new legero Brand Ambassador

March 1st, 2024

Graz, 01. March 2024, legero, a brand of the Austrian shoe manufacturer legero united, is delighted to present TV host and moderator Funda Vanroy as the new brand ambassador for the spring/summer 2024 collection. From casual sneakers to summery sandals – in the new marketing campaign, the German TV beauty presents selected highlight styles from the new season. The new campaign motifs will also be available to selected retailers in the form of POS materials.

Funda Vanroy presents the highlights of the collection
Funda Vanroy embodies the modern woman int he midst of life, has a wide range of interests and leads an active lifestyle. In the new spring/summer 2024 campaign, the charming TV host presents the highlights of the collection and impresses not only with her professionalism in front of the camera, but also with her unmistakable style away from the limelight. “I love working with legero! The shoes are light, comfortable and fit perfectly into my everyday life – be it for TV shoots in the studio or on the road, for events or in my free time. With legero, I have comfort and style without compromise. They are my perfect companion!” explains Funda Vanroy.

A versatile shoe collection for modern, active women
The partnership between legero and Funda Vanroy emphasises both parties’ commitment to presenting shoes that meet the needs of modern, active women. With comfortable yet fashionable seakers such as Sprinter, Blicc and Tanaro as well as the light and airy Sunwalker sandal, the balancing act between work and leisure, family and hobbies is effortless. “Her personality, her lifestyle and her enthusiasm for legero make Funda the perfect brand ambassador for us. As a modern, self-confident, active woman, she exactly reflects our target group. With her positive charisma and unique style, Funda embodies the lightness and versatility that characterise our brand,” says Manuela Sobotka, Brand Management legero.

Extensive POS materials for selected specialist retailers
legero is providing selected retailers with a wide range of appealing POS materials. The campaign motifs can be found on displays and posters that enable the selected retailers to present the new legero styles. The new legero styles can be displayed in the shop window or on the shop floor in an eye-catching way. In this way, legero aims not only to increase the presence of legero products at the POS, but also to draw customers’ attention to the lightness and unique style of the collection.