Vienna, 18 September 2025 — Austrian slow fashion shoe brand Think! presented a series of innovations at a press lunch in Vienna that underline the label’s claim to be a pioneer in comfort, sustainability and design: the market launch of the new Zeology® leather, the brand’s first barefoot shoes, the current Autumn/Winter collection 2025/26 and the shared store concept in Vienna.
Zeology® – on the market for the first time: With Zeology®, Think! is one of the first companies worldwide to launch a leather that fundamentally changes leather tanning. Developed by Dutch-German leather technology company Royal Smit & Zoon, the innovation is based on zeolite and is therefore free of chromium, heavy metals and aldehydes. It saves water and chemicals, ensures the highest quality leather and opens up new perspectives for particularly environmentally friendly leather production. While a globally active German sporting goods manufacturer gained initial experience with Zeology® in a pilot project, Think! is now taking the decisive step towards market readiness. „For us, Zeology® is a real game changer. We are demonstrating that sustainable leather processing is not just a pipe dream, but a reality – combining environmental friendliness with optimum comfort and the highest quality,! explains Christoph Mayer, Managing Director of Think!.
Stylish barefoot shoes in Sacchetto style: A second highlight of the press lunch was the presentation of Think!’s first barefoot shoes, which are stylish and suitable for business thanks to their elegant Sacchetto style. They combine the freedom of movement and natural feel of walking barefoot with a stylish design that is set to conquer everyday urban life. „Barefoot shoes reimagined: minimalist, stylish, suitable for everyday wear. This is how we create shoes that make you feel free without compromising on looks,“ says Mayer.
Autumn/Winter Collection 2025/26: Sustainable. Timeless. Innovative.
The event also saw the presentation of the new Autumn/Winter Collection 2025/26, which impressively demonstrates how Think! combines comfort, design expertise and sustainability. Artistic effects, fine materials and colours such as Chianti, Cognac, Espresso and Olive characterise the collection, while natural, chrome-free tanned leather and natural latex soles ensure maximum comfort and durability. Timeless key pieces such as the TURNA sneaker appear for the first time in Zeology® leather and make a clear statement for slow fashion with innovative power. „Our collection shows that responsible shoemaking, comfort and design standards can work together perfectly,“ explains Mayer.
Shared Store Vienna: Think! Design standards meet retail experience
The new Think! Store by Vega Nova erved as the stage for these innovations. The shared store concept, which Think! operates together with Salzburg-based retailer Vega Nova, focuses on personal advice, conscious design and an inspiring shopping experience – and thus represents a clear antithesis to anonymous online shopping. „We believe that shopping is more than just consumption. Our shared store shows how inspiring, local and modern retail can be,“ Mayer concludes.
Think! thus remains true to its claim of combining thoughtful cuts, creative effect patterns, innovative materials and eye-catching colour combinations with perfect fit and sustainable production methods. With the introduction of Zeology® leather, the new barefoot line and the HW 2025/26 collection, the Austrian label reaffirms its status as an innovation driver in the European footwear industry.