Graz, February 2024. superfit was once again voted first place in the categories of consumer satisfaction and quality in the Brand Monitor 2024, an online survey conducted by the Austrian Society for Consumer Studies (ÖGVS) between December 2023 and January 2024, making it the Consumer Champion 2024. The brand achieved the best rankings in both the baby & children’s clothing product segments as well as in the shoes product segment. More than 230,000 consumer judgements on 1,040 brands from 90 product segments were included in the results.
Top rankings for superfit in the previous year
The rankings confirm the awards that superfit has already received in the past. The children’s shoe brand from Austrian manufacturer legero united was already consumer champion in the Austrian Brand Monitor in 2023. And German parents also voted superfit among the best family brands in 2023: in an online survey conducted by the leading German family platform “Eltern”, superfit scored top marks in the tested categories of trust, quality and price/performance. In over 70 categories, 530 brands were comprehensively analysed according to several aspects. In the “Children’s shoes” category, superfit received the highest score of 5 stars in this study for the second time in a row.
Most important children’s shoe brand for German specialist retailers
The results confirm superfit’s outstanding position as the preferred choice for children’s shoes. Specialist retailers are also convinced by superfit: according to a survey published in July last year, superfit is the most important children’s shoe brand for 83% of the German retailers surveyed. Also the British specialist retailer named superfit the best children’s shoe brand in 2022. Vessela Carrillo, Head of the superfit Business Unit: “The survey results confirm that both retailers and consumers trust superfit as one of the leading children’s shoe brands in Europe. We are happy about that and it spurs us on for our future collection developments.”