Graz, 7.2.2025. From March, legero united will be supporting the Spring/Summer collections of superfit, legero and Think! with wide-ranging marketing activities on social media, in the press and on the sales floor of specialist retailers.
superfit: The ‘Superfriends’ celebrate summer!
Under the motto ‘Splish Splash’, superfit’s new campaign focuses on the water-resistant sandals in the new collection and whets the appetite for splashing around in the water, for exciting outdoor adventures and unforgettable holidays. The children’s shoe brand is also focussing on its ‘barefit’ barefoot collection. Under the motto ‘First step with superfit’, everything will also revolve around the new first walker models. And finally, the superfit ‘Superfriends’ will inspire kids on the sales floor: the new superfit children’s magazine with its specially designed cards game will be published for the first time in the SS 25 season at selected specialist retailers.
legero: Summery lightness with brand ambassador Funda Vanroy
The spring/summer 2025 collection of women’s shoe brand legero focuses on the beauty and diversity of nature, captured in flexible designs that are suitable for everyday use and exude summery lightness in harmony with the elements. The popular German TV presenter Funda Vanroy is once again presenting the latest models as brand ambassador. She has also been actively involved in the design of the SS 25 collection and is presenting the ‘Funda Favourite’ edition on social media, in press and with POS motifs.
Think!: Sustainability with a WOW of colour
If you take the new Think! collection as a symbol for spring/summer 2025, it will be carefree, colourful and radiantly beautiful, with small, subtle surprises that whet the appetite for life in the blossoming natural world. The brand is using colourful motifs on the sales floor to promote its new models made from natural materials in surprising designs for an appearance with a wow effect. It is also intensifying its collaboration with influencers. Always with Think!’s typical standards of sustainability, quality, comfort and durability.