superfit launches campaign for barefoot shoe segment

March 21st, 2024

Graz, 20 March 2024. The Austrian shoe manufacturer legero united is supporting the barefoot shoe portfolio of its children’s shoe brand superfit with an extensive communication focus towards consumers in the coming weeks. The “stylish barefoot feeling” of the superfit models marketed under “barefit” will be promoted on all social media channels, with email newsletters, PR measures, digital initiatives and sales training programmes.

Stylish “barefit” models
The campaign is superfit’s response to the growing consumer interest in barefoot shoes, which the Austrian manufacturer is also observing in its sales. The barefoot segment will be further expanded in the future development of the superfit collection. “When designing, we make sure there is enough space for the big toe. Our extra-thin and super-light soles with flex zones promote natural sensitivity and full flexibility of foot movement,” explains Vessela Carrillo, Head of Business Unit superfit, adding with a smile: “There are no compromises when it comes to the look: at superfit, barefoot models also look attractive!” superfit offers its “barefit” models in both the spring/summer and autumn/winter collections up to size 35.

Cooperation with paediatric orthopaedist Dr. Zwick
The design team is advised on the developments by the renowned Austrian paediatric orthopaedist Dr. Zwick. He confirms: “Children’s feet need space to develop. The barefoot models from superfit allow a natural rolling movement on any surface and have the ideal fit for healthy foot development thanks to the asymmetrical, child-friendly last.”

Marketing material and sales training for retailers
In order to provide retailers with the best possible support, the image and video material for the campaign is now available to download from the superfit marketing portal. The superfit training team will also explicitly include the topic in sales staff training sessions for retailers who have ordered barefit models and can be contacted at any time for further information.