Which brands offer families in Austria the best deals? The ÖGVS – Society for Consumer Studies investigated this question as part of the ‘Austrian Family Award 2026’. The study is based on over 2,000 online interviews and around 38,000 individual evaluations, analysed using a total of 115,000 data points. A total of 207 brands in 57 family-related segments were examined.
superfit was voted No. 1 in the ‘baby and children’s shoes’ segment and took first place in overall satisfaction. In addition, superfit also achieved the top ranking in all subcategories evaluated – quality, price/performance and product range. ‘The fact that superfit ranks first in all relevant evaluation criteria shows the high level of trust that families place in our brand,’ said Manuela Sobotka, Brand Manager at superfit, commenting on the study results. ‘The ÖGVS study is intended as a guide for families by families. Safety, quality and fit play a central role, especially in the sensitive area of baby and children’s shoes. The fact that superfit emerges as the clear number one here underlines the brand’s strong position and confirms its relevance for the shoe retail.’