Graz, 17 March 2025. superfit, the children’s shoe brand from Austrian manufacturer legero united, is currently launching its new superfriends marketing initiative. It is aimed specifically at the little wearers. „Children are increasingly deciding which brands and models to choose when buying shoes. We want to win their hearts with our new superfriends campaign“, confirms Manuela Sobotka, Brand Manager at superfit. „From Spring/Summer 2025, we will be launching the new superfriends children’s magazine. Together with a set of superfriends playing cards, it will be made available free of charge to specialist retailers in the DACH region and selected export markets, depending on the order volume.“ The new children’s magazine offers kids a colourful mix of puzzles, colouring templates, craft ideas and educational content. The superfriends quartet card set provides additional fun. At the same time, targeted advertising activities centred on superfriends are launched in digital media, at the POS and in the press. In the current order round for the Autumn/Winter 2025 collection, the superfriends are even conquering the collection of the Austrian children’s shoe brand. „Whether on slippers or on our Trace barefoot boot: the superfriends adorn many models in our HW 25 collection and accompany children on their adventures“, says Manuela Sobotka. Work is already underway on issue #2 of the new children’s magazine for the Autumn/Winter 2025 sell-out.