superfit – Back to school

August 21st, 2023

Graz, 21. August 2023 BACK TO SCHOOL with superfit

The new superfit trade promotion for a perfect start to school.
The superfit autumn/winter 2023 collection ensures the best comfort, healthy children’s feet and perfect style for the classroom. To showcase the new styles in a catchy way, Europe’s leading children’s shoe manufacturer is offering an extensive range of high-quality POS and marketing materials. The promotion campaign runs until mid-September and includes innovative window presentations and high-quality in-store elements as well as a broad-based online marketing package.

POS promotion: impactful window and in-store presentations
In August and September superfit focuses on the start of school. In order to provide retailers with the best possible support, the Austrian children’s shoe manufacturer has put together an extensive range of promotions for POS. Cool board elements, colourful pennant chains, product stages and school cones ensure that the back-to-school theme in the shop window catches everyone’s attention. Appealing table presentations turn the shoes in store into real eye-catchers. All POS materials are produced in a high-quality and environmentally friendly way.

Digital advertising: online presence for the modern start to school.
With a wide range of digital advertising tools, including influencer marketing, social media assets and online and newsletter banners, the new superfit models are also presented online. Retailers and partners can access the digital resources at any time via the superfit marketing portal to maximise the reach of the promotion.

Seasonal BACK TO SCHOOL focus: The heroes of the collection
From the beginning of August to mid-September the focus is on the superfit styles STELLA, FREERIDE, COSMO and MELODY. While STELLA reinterprets girly design motifs in a sporty urban sneaker with functional GORE-TEX® features, the sporty COSMO is the ideal companion for all upcoming school adventures. Made with high-quality leathers, the shoe has a light, flexible and profiled outsole for carefree steps and a secure grip. The sporty FREERIDE impresses with outdoor elements such as waterproof GORE-TEX® and reflective details for visibility. Its outsole offers stability and flexibility for active students who like to run and climb. Trend sneaker MELODY impresses with hip colour blocking and an exciting mix of materials. It turns the schoolyard into a catwalk! Thanks to GORE-TEX®, MELODY can withstand any weather and keeps your feet warm and dry in autumn.


About superfit:
superfit is one of Europe’s leading children’s shoe brands, selling around 5 million pairs every year. The brand was founded in 1972 and is manufactured exclusively on lasts suitable for children. It offers slippers and street shoe collections for boys and girls from approx. 6 months to 12 years of age. superfit carries the quality seal of the German Shoe Institute (DSI), is a long-standing partner of the WMS® and has already received several awards from international specialist retailers and consumer associations. For its Saturnus models, superfit was awarded the eco lable Blue Angel.

superfit is a brand of legero united. Under the umbrella of the family business founded in 1872 with over 2,100 employees and headquarters in Graz, Austria, also the collections for the brands legero and Think! are developed, manufactured and distributed in 42 countries in addition to superfit. /