legero united personnel news: New Sales Management DACH and new leadership for superfit

January 12th, 2023

Graz, 12 January 2023. The Austrian shoe manufacturer, legero united, has filled additional key positions within the company following the appointment of Kristin Käpplinger as Chief Product and Sales Officer and member of the Executive Board in November 2022.

In November 2022, Anna Carbonari took over as Regional Manager Central in charge of sales for the entire DACH region, including the company’s own brand stores. She has been with legero united since 2011 and, after holding positions in Marketing, E-Commerce and as Key Account Manager, has been developing and managing key sales channels for the company as Head of Key Accounts since 2019. Anna Carbonari: “I am very much looking forward to my new tasks and to the close collaboration with our sales team and our retail partners. Supporting store-based specialist retailers – our primary distribution channel – with innovative, commercially appealing collections, excellent service and eye-catching brand exposure is a top priority.”

Vessela Carrillo also took over as head of the superfit business unit in November 2022, where she had been Senior Product Manager with executive responsibility since May 2018. In this position, she succeeds Kristin Käpplinger, with whom she has already worked closely in recent years and helped shape the development of the brand. Recently, superfit was voted the best shoe brand by consumers surveyed in the Austrian Brand Monitor, ranked among the most popular family brands in Germany in the consumer survey of a leading parenting magazine and named the best children’s shoe brand of 2022 by the British retail industry. “My team and I are thrilled to continue delighting our customers with every new collection of superfit shoes. As one of the leading children’s shoe manufacturers in Europe, our aim is to continue to drive the growth of the brand,” says Vessela Carrillo.

Carbonari and Carrillo – as well as the functions Customer Sales Service, Sales for the NorthWest Region and for Export Markets, Marketing and Business Intelligence – will report directly to Kristin Käpplinger. Käpplinger will continue to be responsible for the management of the legero business unit. Kristin Käpplinger: “I would like to congratulate Anna Carbonari and Vessela Carrillo on their new positions and look forward to working with them and our entire legero united team to help shape the successful development of our company. We all do this on the basis of a value that has defined our company for 150 years: a genuine concern for people and the environment. It serves as our guiding light and manifests itself in everything we do.”