legero united: Intensive advertising efforts for all company brands

March 29th, 2021

Graz, 29 March 2021. The family-run company legero united, which was founded in 1872 and has almost 1,600 employees from more than 42 countries, produces shoes in timeless, modern designs with a perfect fit and sustainable standards. Perfect craftsmanship and high-quality materials are given the highest priority during production. The company and its product range are growing continuously. The company also relies on strong advertising efforts for its brands superfit, legero, and Think!.


superfit: Loved by children. Praised by doctors.

superfit is one of the leading children’s shoe brands in the DACH region. Angelika Haslbeck, Brand Management superfit, confirms: “With the perfect fit of superfit’s high-quality shoes, children can explore the world on healthy feet. That’s what we want to highlight again in our campaign for the spring/summer 2021 collection.” The focus is on children’s worlds of adventure, which they can explore with superfit. The campaign features cool sneakers as well as sporty and playful sandals. They are cheerfully illustrated and brought to life with colourful designs that appeal to both parents and children.

legero: Light, Bright and Fresh for the Summer.

With the slogan “feet love legero”, the new campaign by legero revolves around the lightness of the new collection, which is made from particularly light materials and features the fresh and trendy colours of summer. legero is passionate about giving all wearers a sense of lightness, serenity and light-heartedness. In addition to the bestseller “Tanaro” in new appealing tones, the striking designs also draw attention to the new “Balloon” sneaker model and the new “Fantastic” sandal group to further increase legero’s brand awareness and recognition value.

Think!: Sustainable by Nature.

The hero-style of Think!’s campaign features the “Tjub” model in a vibrant saffron colour, with attention-grabbing details. The unique design of its sole draws inspiration from honeycomb patterns found in beehives. The model incorporates sustainable shoe production at all levels and has been awarded the Blue Angel and the Austrian Ecolabel. The protagonist of the campaign is beekeeper Laura Bloching. She works for Project 2028, the largest bee conservation initiative in Germany and Austria,  a project that Think! also actively supports in order to promote the survival of bees. Because for Think!, protecting the environment, sustainable business and the fair treatment of people and nature are not a trend, but a deliberate attitude.

All campaigns will run from March onwards in both Germany and Austria. Their goal is to strategically develop the brand and increase consumer demand. The focus is on digital media, social media, press coverage and advertisements in high-circulation magazines as well as POS displays.