Graz, 24 September 2021. The company legero united is focusing on a strong advertising campaign for the autumn/winter collections of its brands superfit, legero and Think!. All campaigns will run in September and October in both Germany and Austria. The focus will be on digital media, social media, press coverage and advertisements in high-circulation magazines as well as POS displays.
superfit: Loved by children. Praised by doctors.
The Austrian children’s shoe brand superfit is also investing in potent marketing for the current season to draw attention to its new collection highlights. The focus of the cross-media communication is on children’s worlds of adventure, which can be explored with superfit shoes on healthy feet. The stylish Cosmo urban sneakers are being replaced by the successful Flavia and Mars winter boots as the main designs. As the campaign progresses, it will be supplemented with visuals featuring the new Papageno crawling shoe collection.
legero: Outside #withlightness.
With the new campaign platform #withlightness, the new campaign by legero is all about the ease of the new collection, which features especially high-quality materials and trendy autumn colours. Grounded and inspired, with a sophisticated design for any occasion – and yet full of exciting contrasts. legero is relying on a strong online campaign and placements in high-reach magazines that are relevant to their target group. The Hero Styles sneaker models Fresh, Tanaro Trekking and Tanaro Derby as well as the Angel and Novara boots are at the centre of the communication.
Think!: A Pioneer in Sustainability
Sustainability starts at home. This has been true for Think! for 30 years. With the motto “Think! First – A Pioneer of Sustainability for 30 Years”, the sustainable shoe manufacturer is offering a stage to like-minded thought leaders such as Theresa Imre from markta.at, Sarah Lechner from BRüSLI and Manuel Bornbaum from Hut & Stiel to celebrate its anniversary. All of them are to wear Think! with conviction and present their favourite models from the new autumn/winter collection: Kong, Spuat and Delicia. The campaign will be promoted online, on social media and in-store. It will be complemented by advertisements in relevant sustainability media such as Eve, Utopia.de and in the “We are green” special issue of Elle/Instyle/Harpers Bazaar.
legero united: A Global Corporation from Austria
The family business, which was founded in 1872, employs around 1,700 people from over 42 countries and is headquartered in Graz, Austria. It produces shoes in a timeless modern design with a perfect fit and sustainable standards for the brands superfit, legero and Think!. Alenka Klarica, CCO of legero united: “We consistently invest in marketing with the goal of expanding our brands in the long term, increasing consumer demand and supporting our retail partners.”