Graz, 20 November 2023. Together with UNICEF, the Austrian-based shoe manufacturer legero united and its leading European children’s shoe brand superfit are showing their colours on November 20th: the legero united campus – company headquarters in Feldkirchen near Graz – will be illuminated in blue on Children’s Rights Day. The company is also supporting the United Nations Children’s Fund with further initiatives.
#TurnTheWorldBlue – showing your colours for children’s rights: With the symbolic gesture of illuminating the campus in blue, legero united is making its commitment to children, their rights and the global work of UNICEF visible on November 20th, 2023 in Feldkirchen near Graz. In view of the urgency of many current worldwide challenges, the children’s shoe supplier is supporting the International Children’s Rights Day with numerous measures. Every year, under the motto “Turn the world blue”, UNICEF commemorates the UN Convention adopted in 1989 to give children a dignified life regardless of their origin. “We are particularly grateful to the people at UNICEF for their important work in favour of children’s rights worldwide. As a manufacturer of superfit, one of Europe’s leading children’s shoe brands, we have a social responsibility. That’s why, on Children’s Rights Day, we donate €5 from every pair of superfit shoes sold on November 20th at www.superfit.com or in our shoemakers outlet in Feldkirchen near Graz to UNICEF. We will also be setting up donation boxes in the shoemakers outlet to give our customers the opportunity to make a contribution to UNICEF directly on site. For every like and comment we receive on our superfit social media channels on this day, €1 will also go to UNICEF,” says Julia Knapitsch, member of the Management Board at legero united. All employees of the Graz-based shoe manufacturer also have the opportunity to take part in the campaign.
Children in crisis areas and situations need emergency aid quickly
The donations generated by the legero united initiatives will benefit the UNICEF emergency aid, which provides children in crisis regions with the most urgent supplies they need within a maximum of 72 hours: from food and medical care to school materials. UNICEF can draw on 75 years of experience and a global network of experts that make it possible to scale solutions quickly – both within a country and across national borders. On behalf of UNICEF Austria, Christoph Jünger, Executive Director of the Austrian Committee for UNICEF, expresses his thanks: “We are very pleased about the support from legero united. The last few weeks and months in particular – with the earthquakes in Afghanistan, the floods in Libya and the escalating conflict in the Middle East – show how important it is for UNICEF to have flexible resources available for emergency aid all over the world. This is the only way we can respond quickly, provide relief supplies and emergency services and save millions of children’s lives every year.”