Beginning spring with award-winning sustainability

February 20th, 2023

Graz, 20 February 2023. As part of the legero united sustainability agenda, or “luna” for short (legero united Nachhaltigkeitsagenda), the Austrian shoe manufacturer legero united is consistently pushing ahead with the resource-friendly production of its superfit, legero and Think! brands. Its approach was once again honoured with environmental awards in the spring/summer 2023 season. For example, Think! was certified with the Austrian Ecolabel and the Blue Angel for its Turna, Koak and Hauki models – Think! now has a total of 43 Blue Angel awards to its name. legero received additional Blue Angel awards in spring/summer for five Fresh and three Tanaro 5.0 variants, respectively. And superfit was distinguished with the coveted environmental seal for another five Saturnus variants. The Think! model Hauki was also nominated for the Green Product Award out of 1,300 entries.

A Fresh Start to Spring with Strong Campaigns

All of the Austrian manufacturer’s three brands will be backed by extensive marketing efforts in social media, press relations and on the sales floor during the spring/summer season.
For example, superfit is launching the promotional activities for the new collection in the physical and digital playgrounds that inspire kids to discover the world. The spotlight will be on the new walker model Lillo, the new barefoot model Trace, which is available up to size 35, and the new sandal Pixie for the toddler segment.
The women’s shoe brand of the Austrian manufacturer, legero, embodies the essence of summer ease and lightheartedness. In their spring/summer campaign, they showcase new urban-sporty casual sneaker models like Rejoise and Sprinter as well as an extensively revamped range of sandals, with the elegant Sunwalker model taking the spotlight.
To celebrate the relationship between mother and daughter, the brands legero and superfit are launching a joint Mini Me collection in stores this year: For select shoe models, there are both the women’s shoe and the matching children’s shoe. Whether for spring temperatures or peak summer conditions, a stylish partner look is guaranteed.
Think!, the pioneer in sustainable shoes with its distinctive design aesthetic, pays meticulous attention to detail in its spring/summer activities. Drawing inspiration from summery floral realms, modern graphic designs and daring colour combinations, the Opua, Papu, and Kong models are artfully presented amidst the picturesque landscapes of Lake Attersee in Upper Austria. The result: Sustainable shoes that are as unique as the people who wear them.

Kristin Käpplinger, CPSO of legero united, confirms: “We consistently invest in marketing with the goal of expanding our brands in the long term, increasing consumer demand and supporting our retail partners with their sales.”