Graz, 30 August 2024. The Austrian shoe manufacturer legero united is focusing on strong advertising for the autumn/winter collections of its brands superfit, legero and Think! from September. The campaigns are running in Germany, Austria and Switzerland with a focus on digital and social media, press relations and presence on the sales floor of specialist retailers.
Just in time for the start of school, superfit is using eye-catching âBack to Schoolâ motifs to whet the appetite for casual sneakers, cool slippers and boots for school and kindergarten. From October, the communication focus will be on superfit’s âbarefitâ barefoot collection. Under the motto âFirst step with superfitâ, everything will then revolve around firstwalkers. In âWinter Wonderlandâ, waterproof and warm lined models take centre stage from the end of October. And in November, PR activities with paediatric orthopaedist Dr Zwick, who has been advising the Austrian children’s shoe manufacturer for many years, will be all about healthy children’s feet.
After a successful start as a brand ambassador at the beginning of this year, the well-known German TV presenter Funda Vanroy is also promoting the typical lightweight comfort of the women’s shoe brand legero in autumn/winter 2024. The âFunda Favourite Editionâ developed in collaboration with her will be supported with attractive content in social media, on digital channels, in the press and at the POS. Under the motto âPink Octoberâ, legero is launching a series of communication initiatives on the topic of women’s health.
Think!, the sustainability pioneer in the footwear industry, is increasingly focusing on collaborations with influencers, PR and eye-catching motifs for the sales floor in autumn/winter 2024. Sustainable production in Europe is at the centre of the marketing activities. Atmospheric motifs, photographed in the natural surroundings of Upper Austria, showcase the collection’s extraordinary design in metallics, glossy finishes or patchwork.