legero united welcomes the participants of the cads general meeting at the Graz campus

Our press releases

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legero united welcomes the participants of the cads general meeting at the Graz campus

Graz, 28 June 2024. legero united, the Austrian shoe manufacturer, has been placing a strategic focus on the sustainability of its brands superfit, legero and Think! for years and is involved in numerous respective industry initiatives. The company is also a long-standing member of cads, a co-operation of leading companies in the German footwear and […]

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legero united nominated for TRIGOS Award

Graz, 3 June 2024. The Austrian shoe manufacturer legero united, umbrella for the brands superfit, legero and Think!, is delighted to have been nominated for this year’s TRIGOS Award in the sustainability category. The prestigious Austrian business prize is being awarded for the 21st time and honours companies that ‘…actively help to shape a sustainable […]

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Slow fashion meets slow food: Think! ‘Kitchen Talk’ in Munich

Munich, May 2024. Think! Managing Director and Lead Designer Christoph Mayer joined top chef Holger Stromberg for a ‘Kitchen Talk’ in Munich in mid-May. Under the motto ‘You Better Think! Twice”, the press event offered insights into the sustainable product philosophy, the colourful Think! models to touch and try on as well as culinary delicacies […]

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Future fit in dialogue: SABU-KJU as a guest at legero united

Graz, 30.4.2024. From April 24th to 26th, the “Kreis Junger Unternehmer” (KJU)  – the community of young entrepreneurs – of the SABU Schuh & Marketing GmbH, one of the largest purchasing associations of German specialist shoe retailers, met at the campus headquarters of the Austrian shoe manufacturer legero united in Graz. The three-day event offered […]

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Successful launch event: new legero lightness campaign with brand ambassador Funda Vanroy presented in Hamburg

The women’s shoe brand legero is launching the coming season with Funda Vanroy as brand ambassador and a new lightness campaign. To kick things off, legero invited guests to an exciting “legero City Retreat” at Tortue in Hamburg in April. A great deal of knowledge about the lightweight legero shoes was presented, coupled with personal […]

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superfit launches campaign for barefoot shoe segment

Graz, 20 March 2024. The Austrian shoe manufacturer legero united is supporting the barefoot shoe portfolio of its children’s shoe brand superfit with an extensive communication focus towards consumers in the coming weeks. The “stylish barefoot feeling” of the superfit models marketed under “barefit” will be promoted on all social media channels, with email newsletters, […]

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TV Presenter Funda Vanroy is the new legero Brand Ambassador

Graz, 01. March 2024, legero, a brand of the Austrian shoe manufacturer legero united, is delighted to present TV host and moderator Funda Vanroy as the new brand ambassador for the spring/summer 2024 collection. From casual sneakers to summery sandals – in the new marketing campaign, the German TV beauty presents selected highlight styles from […]

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Think! honoured with “Felix Familia” award

Kopfing, 27 February 2023. Think!, part of legero united, has received the “Felix Familia 2024” award. The prize was issued for innovative and exemplary initiatives that make it easier to balance family and career. Shared leadership as a model for successThink! took first place for a shared leadership model that is successfully practised on a […]

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superfit once again N.1 consumer champion

Graz, February 2024. superfit was once again voted first place in the categories of consumer satisfaction and quality in the Brand Monitor 2024, an online survey conducted by the Austrian Society for Consumer Studies (ÖGVS) between December 2023 and January 2024, making it the Consumer Champion 2024. The brand achieved the best rankings in both […]

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2023 achievments towards CO2 neutrality

Graz, January 2024. legero united, mother company of the shoe brands superfit, legero and Think!, has set itself the goal of being CO2-neutral by 2030. For many years now, the Austrian manufacturer has placed a comprehensive strategic focus on the sustainability of its collections. It‘s consistently driven forward with a variety of measures along the […]

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International Children’s Rights Day: legero united headquarters shines in blue

Graz, 20 November 2023. Together with UNICEF, the Austrian-based shoe manufacturer legero united and its leading European children’s shoe brand superfit are showing their colours on November 20th: the legero united campus – company headquarters in Feldkirchen near Graz – will be illuminated in blue on Children’s Rights Day. The company is also supporting the […]

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Sustainability and smart data: eAward award for legero united

Graz, 17 October 2023. The Austrian shoe manufacturer legero united has been acknowledged with yet another award. At this year’s Austrian business award eAward, which annually honours the best digitalisation projects from business and administration, the company received a recognition in the category “Sustainability and Smart Data” for its eco-database. The company’s proprietary tool shows […]

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Parents and retailers agree:superfit is among the best children’s shoe brands 2023

Graz, September 2023. superfit, Europe’s leading children’s shoe manufacturer, is among the best family brands 2023, according to a recently published survey by Germany’s leading online portal for families. Specialist retailers are also convinced by superfit: according to a survey published in July 2023, superfit is the most important children’s shoe brand for the retailers […]

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legero united campus: Seeing Well-being as a Competitive Factor

Graz, September 2023. The Changed Work Culture at the Austrian Shoe Manufacturer in the Era of New Work Since the Covid pandemic, work has become more decentralised, but the office still plays an important role in ensuring networking and cooperation among employees. This aspect of collaboration, just like the commitment to sustainability, was one of […]

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superfit – Back to school

Graz, 21. August 2023 BACK TO SCHOOL with superfit The new superfit trade promotion for a perfect start to school. The superfit autumn/winter 2023 collection ensures the best comfort, healthy children’s feet and perfect style for the classroom. To showcase the new styles in a catchy way, Europe’s leading children’s shoe manufacturer is offering an […]

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Committed to a sustainable future: Five new Think! shoe models awarded with environmental labels

Graz, 20 June 2023. As a pioneer in sustainability, Think!, a brand of the Austrian shoe manufacturer legero united, has been focusing on holistically sustainably produced shoes for over 30 years. Its approach: sustainability from start to finish, from leather tanning to disposal. It’s a convincing approach. More than 50 Think!  shoe models have already […]

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Legero united honoured with German Innovation Award 2023

Graz, 24 May 2023. The Austrian shoe manufacturer legero united, umbrella company of the brands superfit, legero and Think! aims to be CO2-neutral by 2030. Legero united’s in-house eco-database has now been honoured with a renowned German Innovation Award. The prize was presented within the scope of an exclusive event at the Futurium in Berlin […]

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legero united: On the path to success with a strong team

Graz, 02 May 2023.  In 2022, legero united, the umbrella for the shoe brands superfit, legero and Think!, achieved the highest level of sales in its history and has been placing a strong strategic focus on the sustainability of its collections for many years. This approach is being pursued consistently with a multitude of measures […]

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superfit receives top rankings in comparative tests

Graz, March 2023. The children’s shoe brand superfit from the Austrian shoe manufacturer legero united recently received top rankings in a number of different online comparison tests. For example, in Q4 2022, the brand was recognised as one of the most popular children’s shoe brands, the Happy model was the winner in a slipper comparison […]

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Beginning spring with award-winning sustainability

Graz, 20 February 2023. As part of the legero united sustainability agenda, or “luna” for short (legero united Nachhaltigkeitsagenda), the Austrian shoe manufacturer legero united is consistently pushing ahead with the resource-friendly production of its superfit, legero and Think! brands. Its approach was once again honoured with environmental awards in the spring/summer 2023 season. For […]

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legero united personnel news: New Sales Management DACH and new leadership for superfit

Graz, 12 January 2023. The Austrian shoe manufacturer, legero united, has filled additional key positions within the company following the appointment of Kristin Käpplinger as Chief Product and Sales Officer and member of the Executive Board in November 2022. In November 2022, Anna Carbonari took over as Regional Manager Central in charge of sales for […]

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After awards in the UK and Germany: superfit also No. 1 in the Austrian Brand Monitor

Graz, 14 December 2022. superfit, the children’s shoe brand of Graz-based shoe manufacturer legero united, was voted best shoe brand by consumers surveyed in the Austrian Brand Monitor 2022/2023. Along with awards from the UK and Germany, which the brand also received in 2022, this achievement reaffirms superfit’s position as Europe’s leading children’s footwear supplier. […]

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legero united restructures Management: Kristin Käpplinger joins Executive Board as Chief Product and Sales Officer

Graz, 09 November 2022. As previously announced on 31.10.2022 by Austrian shoe manufacturer legero united, Kristin Käpplinger has been confirmed as Chief Product and Sales Officer and as a new member of the company’s Executive Board. She joins the management team as the third member, along with owner and CEO Stefan Stolitzka and Morten Bay […]

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legero united nominated for Primus Award in the area of sustainability

Graz, 21 October 2022. Recently, the Austrian shoe producer legero united, the umbrella of the brands superfit, legero and Think!, received an award for the best measure in the field of environmental and climate protection from the Austrian Federal Environmental Agency for the development of its proprietary eco-database. Now the company has another reason to […]

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Passing the torch at Think!: Martin Koller passes on operational management of the Think! Business Unit to Christoph Mayer.

Graz/Kopfing, 13 October 2022. Alongside legero and superfit, Think! is one of the three major brands of Austrian shoe manufacturer legero united. The brand, located in Kopfing, Upper Austria, was founded in 1991 by Martin Koller, who has been in charge of it ever since. On 15 October 2022, he will hand over the operational […]

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Award-winning sustainability: legero united distinguished for its efforts in environmental management

Graz, 11 October 2022. The Graz-based shoe manufacturer legero united, the umbrella company for the shoe brands superfit, legero and Think! has had a strong strategic focus on sustainability for years. This is being consistently pursued as part of the company-wide sustainability initiative “luna” (legero united Nachhaltigkeitsagenda, or, in English, the legero united Sustainability Agenda) […]

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legero united Autumn/Winter 22/23 collections: Another Blue Angel Award for legero, superfit and Think!

Graz, 11 July 2022. The Austrian shoe manufacturer legero united is consistently advancing the topic of sustainability for its three brands legero, superfit and Think!. All three brands of the owner-operated family business have been awarded the industry-leading Blue Angel environmental seal for models in their AW 22/23 collections: The Fresh sneaker model from the […]

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A fresh start to spring: Strong campaigns for superfit, legero and Think!

Graz, March 2022. The company legero united is relying on strong advertising for the spring/summer collections of its superfit, legero and Think! brands. All campaigns will run from March to May in Germany, Austria and Switzerland. Alenka Klarica, CCO of legero united, confirms: “We consistently invest in marketing with the goal of expanding our brands […]

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legero united receives the Styrian Timber Construction Award for its campus

Feldkirchen bei Graz, November 2021. The perfect integration of functionality, sustainability and design extends through legero united, much like a shoelace threading through every eyelet. This is also reflected in the new headquarters – the legero united campus – in Feldkirchen bei Graz which was built in an ecologically sustainable manner for employees with their […]

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legero united: Autumn/Winter campaigns for superfit, legero and Think!

Graz, 24 September 2021. The company legero united is focusing on a strong advertising campaign for the autumn/winter collections of its brands superfit, legero and Think!. All campaigns will run in September and October in both Germany and Austria. The focus will be on digital media, social media, press coverage and advertisements in high-circulation magazines […]

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Once again, superfit, legero, and Think! have been awarded the Austrian Ecolabel

Graz, 27 July 2021. legero united: Sustainable from Start to Finish   Shoes for the brands legero, superfit and Think! are developed under the umbrella of legero united. As an international company, legero united distributes shoes in over 40 countries. All of the brands carry the Austrian Ecolabel, one of the most stringent seals of […]

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legero united: Intensive advertising efforts for all company brands

Graz, 29 March 2021. The family-run company legero united, which was founded in 1872 and has almost 1,600 employees from more than 42 countries, produces shoes in timeless, modern designs with a perfect fit and sustainable standards. Perfect craftsmanship and high-quality materials are given the highest priority during production. The company and its product range […]

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A GerambRose for legero united: campus receives architecture award

Graz, 21 December 2020. The legero united campus receives the coveted GerambRose. An award with which the BauKultur Steiermark association honours architecturally exceptional buildings every two years.    Every two years, the BauKultur Steiermark association awards exemplary projects with the GerambRose. The architecture prize is given in the categories public, community and private spaces as […]

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Award-winning sustainability: legero united campus receives ÖGNI Platinum certificate

Graz, 16 November 2020 New legero united campus awarded ÖGNI Platinum certification level Significantly lower carbon footprint of the legero united headquarters compared to a modern standard building: Annual savings of 48 tonnes of CO2 from operations alone Another milestone in the company’s commitment towards sustainability   The legero united campus, the headquarters of the […]