Our press releases
Consumer demand for barefoot shoes remains high – a trend that is clearly reflected in specialist retail. superfit, the children’s shoe brand from Austrian shoe manufacturer legero united, is responding to this with a targeted expansion of its Barefit barefoot shoe collection for the Autumn/Winter season 2026, further expanding its expertise in this high-growth segment. […]
Following a successful launch season in Spring/Summer 2026, Austrian shoe manufacturer legero united is further expanding the men’s segment for its comfort brand legero: In the Fall/Winter season 2026, the legero MEN collection will be expanded to include the new ANZIO group. Comfort expertise for men With currently three groups, legero MEN offers the shoe […]
Which brands offer families in Austria the best deals? The ÖGVS – Society for Consumer Studies investigated this question as part of the ‘Austrian Family Award 2026’. The study is based on over 2,000 online interviews and around 38,000 individual evaluations, analysed using a total of 115,000 data points. A total of 207 brands in […]
November 2025. Under the motto ‘First steps into winter adventure’, leading children’s shoe brand superfit, GORE-TEX and Falkensteiner Hotels & Residences invited guests to an exclusive influencer event at the Falkensteiner Family Resort Lido in South Tyrol during the Falkensteiner Lido ‘Baby & Toddler Weeks’. Several families from Germany, Austria and Italy took part in […]
Graz, November 2025. Since November 2024, superfit and Falkensteiner Hotel Montafon have been working together to make families’ stays in the region even more comfortable. Guests can borrow superfit children’s shoes for various activities – from hiking to biking – directly at the hotel, providing the best possible support for their children’s feet without overloading […]
Graz, 29 October 2025. At the legero press lunch in Munich, German TV presenter and legero brand ambassador Funda Vanroy presented her first own sneaker design – the legero T4 RUN. A shoe made for women who are on their feet all day – at work, for their families and in their free time. Together […]
Vienna, 18 September 2025 — Austrian slow fashion shoe brand Think! presented a series of innovations at a press lunch in Vienna that underline the label’s claim to be a pioneer in comfort, sustainability and design: the market launch of the new Zeology® leather, the brand’s first barefoot shoes, the current Autumn/Winter collection 2025/26 and […]
Graz, July 2025. Austrian shoe manufacturer legero united, parent company of the brands superfit, legero and Think!, is launching its new collections for the Spring/Summer 2026 sell-in. Over the coming weeks, the new models will be presented to retailers in over 40 markets worldwide. superfit: A summer full of magic and adventureThe new superfit collection […]
Graz, May 2025 . What will the ideal children’s shoe of the future look like? What requirements do modern parents have – and how can manufacturers and specialist retailers fulfil them? These and other challenging questions were the focus of an interdisciplinary expert talk at the headquarters of legero united in Graz, the manufacturer of […]
Graz, 25.3.2025. Clean, white and with a fashionable colour accent – that’s what a sneaker looks like to Funda Vanroy’s taste! The German TV presenter, who has been the face of the popular programme ‘Galileo’ on Pro 7 and brand ambassador for the women’s shoe brand legero for many years, loves white trainers and has […]
Graz, 17 March 2025. superfit, the children’s shoe brand from Austrian manufacturer legero united, is currently launching its new superfriends marketing initiative. It is aimed specifically at the little wearers. „Children are increasingly deciding which brands and models to choose when buying shoes. We want to win their hearts with our new superfriends campaign“, confirms […]
Graz, 7.2.2025. From March, legero united will be supporting the Spring/Summer collections of superfit, legero and Think! with wide-ranging marketing activities on social media, in the press and on the sales floor of specialist retailers. superfit: The ‘Superfriends’ celebrate summer! Under the motto ‘Splish Splash’, superfit’s new campaign focuses on the water-resistant sandals in the […]
Graz, 7 January 2025. Austrian shoe manufacturer legero united, umbrella for the brands superfit, legero and Think!, is expanding its Executive Board. In preparation for a generational change in the company’s management, Florian Fuchs, nephew of owner Stefan Stolitzka, will take over responsibility for Sales, Marketing, HR and Finance as Managing Director from 1 January […]
Graz, 1.10.2024. As a brand by women for women, legero wants to support wearers to move with lightness in everyday life. That’s why legero shoes are characterised by their particularly low weight. A target weight is defined for each model in the collection as early as the concept phase, even before the first sketch, in […]
Graz, 18 September 2024. On the evening of 17 September, Trigos, Austria’s award for sustainability and CSR, brought 19 nominated companies – selected by a top-class jury from 165 submissions – to the stage in Vienna’s Palais Liechtenstein to honour their commitment at an official awards ceremony. The Austrian shoe manufacturer legero united was chosen […]
Graz, 30 August 2024. The Austrian shoe manufacturer legero united is focusing on strong advertising for the autumn/winter collections of its brands superfit, legero and Think! from September. The campaigns are running in Germany, Austria and Switzerland with a focus on digital and social media, press relations and presence on the sales floor of specialist […]
Graz, August 2024. shoemakers outlet, legero united’s flagship store in Feldkirchen bei Graz, is holding its traditional back-to-school family party on 31 August. Largest selection of children’s shoes at the shoemakers outletRight next to the headquarters campus in Feldkirchen bei Graz, legero united offers the collections of its brands superfit, legero and Think! at attractive […]
Graz, July 2024 . The Austrian shoe manufacturer legero united, umbrella for the superfit, legero and Think! brands, is launching its new collections for the spring/summer 2025 sell-in. The new models will be presented to retailers in over 40 markets worldwide over the coming weeks. Splish, splash: summer is here!The new superfit 2025 spring/summer collection […]
Graz, 28 June 2024. legero united, the Austrian shoe manufacturer, has been placing a strategic focus on the sustainability of its brands superfit, legero and Think! for years and is involved in numerous respective industry initiatives. The company is also a long-standing member of cads, a co-operation of leading companies in the German footwear and […]
Graz, 3 June 2024. The Austrian shoe manufacturer legero united, umbrella for the brands superfit, legero and Think!, is delighted to have been nominated for this year’s TRIGOS Award in the sustainability category. The prestigious Austrian business prize is being awarded for the 21st time and honours companies that ‘…actively help to shape a sustainable […]
Munich, May 2024. Think! Managing Director and Lead Designer Christoph Mayer joined top chef Holger Stromberg for a ‘Kitchen Talk’ in Munich in mid-May. Under the motto ‘You Better Think! Twice”, the press event offered insights into the sustainable product philosophy, the colourful Think! models to touch and try on as well as culinary delicacies […]
Graz, 30.4.2024. From April 24th to 26th, the “Kreis Junger Unternehmer” (KJU) – the community of young entrepreneurs – of the SABU Schuh & Marketing GmbH, one of the largest purchasing associations of German specialist shoe retailers, met at the campus headquarters of the Austrian shoe manufacturer legero united in Graz. The three-day event offered […]
The women’s shoe brand legero is launching the coming season with Funda Vanroy as brand ambassador and a new lightness campaign. To kick things off, legero invited guests to an exciting “legero City Retreat” at Tortue in Hamburg in April. A great deal of knowledge about the lightweight legero shoes was presented, coupled with personal […]
Graz, 20 March 2024. The Austrian shoe manufacturer legero united is supporting the barefoot shoe portfolio of its children’s shoe brand superfit with an extensive communication focus towards consumers in the coming weeks. The “stylish barefoot feeling” of the superfit models marketed under “barefit” will be promoted on all social media channels, with email newsletters, […]
Graz, 01. March 2024, legero, a brand of the Austrian shoe manufacturer legero united, is delighted to present TV host and moderator Funda Vanroy as the new brand ambassador for the spring/summer 2024 collection. From casual sneakers to summery sandals – in the new marketing campaign, the German TV beauty presents selected highlight styles from […]
Kopfing, 27 February 2023. Think!, part of legero united, has received the “Felix Familia 2024” award. The prize was issued for innovative and exemplary initiatives that make it easier to balance family and career. Shared leadership as a model for successThink! took first place for a shared leadership model that is successfully practised on a […]
Graz, February 2024. superfit was once again voted first place in the categories of consumer satisfaction and quality in the Brand Monitor 2024, an online survey conducted by the Austrian Society for Consumer Studies (ÖGVS) between December 2023 and January 2024, making it the Consumer Champion 2024. The brand achieved the best rankings in both […]
Graz, January 2024. legero united, mother company of the shoe brands superfit, legero and Think!, has set itself the goal of being CO2-neutral by 2030. For many years now, the Austrian manufacturer has placed a comprehensive strategic focus on the sustainability of its collections. It‘s consistently driven forward with a variety of measures along the […]
Graz, 20 November 2023. Together with UNICEF, the Austrian-based shoe manufacturer legero united and its leading European children’s shoe brand superfit are showing their colours on November 20th: the legero united campus – company headquarters in Feldkirchen near Graz – will be illuminated in blue on Children’s Rights Day. The company is also supporting the […]
Graz, 17 October 2023. The Austrian shoe manufacturer legero united has been acknowledged with yet another award. At this year’s Austrian business award eAward, which annually honours the best digitalisation projects from business and administration, the company received a recognition in the category “Sustainability and Smart Data” for its eco-database. The company’s proprietary tool shows […]
Graz, September 2023. superfit, Europe’s leading children’s shoe manufacturer, is among the best family brands 2023, according to a recently published survey by Germany’s leading online portal for families. Specialist retailers are also convinced by superfit: according to a survey published in July 2023, superfit is the most important children’s shoe brand for the retailers […]
Graz, September 2023. The Changed Work Culture at the Austrian Shoe Manufacturer in the Era of New Work Since the Covid pandemic, work has become more decentralised, but the office still plays an important role in ensuring networking and cooperation among employees. This aspect of collaboration, just like the commitment to sustainability, was one of […]
Graz, 21. August 2023 BACK TO SCHOOL with superfit The new superfit trade promotion for a perfect start to school. The superfit autumn/winter 2023 collection ensures the best comfort, healthy children’s feet and perfect style for the classroom. To showcase the new styles in a catchy way, Europe’s leading children’s shoe manufacturer is offering an […]
Graz, 20 June 2023. As a pioneer in sustainability, Think!, a brand of the Austrian shoe manufacturer legero united, has been focusing on holistically sustainably produced shoes for over 30 years. Its approach: sustainability from start to finish, from leather tanning to disposal. It’s a convincing approach. More than 50 Think! shoe models have already […]
Graz, 24 May 2023. The Austrian shoe manufacturer legero united, umbrella company of the brands superfit, legero and Think! aims to be CO2-neutral by 2030. Legero united’s in-house eco-database has now been honoured with a renowned German Innovation Award. The prize was presented within the scope of an exclusive event at the Futurium in Berlin […]
Graz, 02 May 2023. In 2022, legero united, the umbrella for the shoe brands superfit, legero and Think!, achieved the highest level of sales in its history and has been placing a strong strategic focus on the sustainability of its collections for many years. This approach is being pursued consistently with a multitude of measures […]
Graz, March 2023. The children’s shoe brand superfit from the Austrian shoe manufacturer legero united recently received top rankings in a number of different online comparison tests. For example, in Q4 2022, the brand was recognised as one of the most popular children’s shoe brands, the Happy model was the winner in a slipper comparison […]
Graz, 20 February 2023. As part of the legero united sustainability agenda, or “luna” for short (legero united Nachhaltigkeitsagenda), the Austrian shoe manufacturer legero united is consistently pushing ahead with the resource-friendly production of its superfit, legero and Think! brands. Its approach was once again honoured with environmental awards in the spring/summer 2023 season. For […]
Graz, 12 January 2023. The Austrian shoe manufacturer, legero united, has filled additional key positions within the company following the appointment of Kristin Käpplinger as Chief Product and Sales Officer and member of the Executive Board in November 2022. In November 2022, Anna Carbonari took over as Regional Manager Central in charge of sales for […]
Graz, 14 December 2022. superfit, the children’s shoe brand of Graz-based shoe manufacturer legero united, was voted best shoe brand by consumers surveyed in the Austrian Brand Monitor 2022/2023. Along with awards from the UK and Germany, which the brand also received in 2022, this achievement reaffirms superfit’s position as Europe’s leading children’s footwear supplier. […]
Graz, 09 November 2022. As previously announced on 31.10.2022 by Austrian shoe manufacturer legero united, Kristin Käpplinger has been confirmed as Chief Product and Sales Officer and as a new member of the company’s Executive Board. She joins the management team as the third member, along with owner and CEO Stefan Stolitzka and Morten Bay […]
Graz, 21 October 2022. Recently, the Austrian shoe producer legero united, the umbrella of the brands superfit, legero and Think!, received an award for the best measure in the field of environmental and climate protection from the Austrian Federal Environmental Agency for the development of its proprietary eco-database. Now the company has another reason to […]
Graz/Kopfing, 13 October 2022. Alongside legero and superfit, Think! is one of the three major brands of Austrian shoe manufacturer legero united. The brand, located in Kopfing, Upper Austria, was founded in 1991 by Martin Koller, who has been in charge of it ever since. On 15 October 2022, he will hand over the operational […]
Graz, 11 October 2022. The Graz-based shoe manufacturer legero united, the umbrella company for the shoe brands superfit, legero and Think! has had a strong strategic focus on sustainability for years. This is being consistently pursued as part of the company-wide sustainability initiative “luna” (legero united Nachhaltigkeitsagenda, or, in English, the legero united Sustainability Agenda) […]
Graz, 11 July 2022. The Austrian shoe manufacturer legero united is consistently advancing the topic of sustainability for its three brands legero, superfit and Think!. All three brands of the owner-operated family business have been awarded the industry-leading Blue Angel environmental seal for models in their AW 22/23 collections: The Fresh sneaker model from the […]
Graz, March 2022. The company legero united is relying on strong advertising for the spring/summer collections of its superfit, legero and Think! brands. All campaigns will run from March to May in Germany, Austria and Switzerland. Alenka Klarica, CCO of legero united, confirms: “We consistently invest in marketing with the goal of expanding our brands […]
Feldkirchen bei Graz, November 2021. The perfect integration of functionality, sustainability and design extends through legero united, much like a shoelace threading through every eyelet. This is also reflected in the new headquarters – the legero united campus – in Feldkirchen bei Graz which was built in an ecologically sustainable manner for employees with their […]
Graz, 24 September 2021. The company legero united is focusing on a strong advertising campaign for the autumn/winter collections of its brands superfit, legero and Think!. All campaigns will run in September and October in both Germany and Austria. The focus will be on digital media, social media, press coverage and advertisements in high-circulation magazines […]
Graz, 27 July 2021. legero united: Sustainable from Start to Finish Shoes for the brands legero, superfit and Think! are developed under the umbrella of legero united. As an international company, legero united distributes shoes in over 40 countries. All of the brands carry the Austrian Ecolabel, one of the most stringent seals of […]
Graz, 29 March 2021. The family-run company legero united, which was founded in 1872 and has almost 1,600 employees from more than 42 countries, produces shoes in timeless, modern designs with a perfect fit and sustainable standards. Perfect craftsmanship and high-quality materials are given the highest priority during production. The company and its product range […]