Loved by kids.
Praised by doctors.*

Discover the world on healthy feet.

Step by step, children conquer the world freely and happily. To ensure they discover life’s great adventures on healthy feet, superfit takes the responsibility for children’s feet and their healthy development seriously.

As one of the leading suppliers in the European children’s shoe sector, superfit draws on decades of experience in the development and manufacture of children’s shoes of all kinds. What makes superfit so successful? superfit are shoes made especially for children.

They are designed on child-friendly lasts that take the anatomy of the child’s foot into account and thus ensure a perfect fit. Soft materials and special construction avoid pressure points. Particularly flexible and lightweight soles allow a natural rolling movement. Innovative functionality and strict harmful-substance guidelines that go beyond market standards ensure the highest quality. And always new, cool designs inspire big and small kids alike.

The Austrian Brand Monitor 2022/23, carried out by the Austrian Society for Consumer Studies ÖGVS, annually surveys which brands are most in favour with consumers. In an online survey for the current report about 280,000 ratings were obtained for 1,141 brands from 86 segments and the top brands in the areas of customer satisfaction, quality and price-performance were determined. superfit was voted number one by consumers in the footwear segment in all three areas. This is a further proof of the trust that the brand has enjoyed among consumers for decades. Not only in Austria: in a consumer survey initiated by a leading German parents’ magazine, superfit was also voted one of the most popular brands among German families and the top brand in the children’s shoe segment in Germany in 2022. An accolade that superfit also recently received from the English shoe retail: the brand was voted Children’s Shoe Brand of the Year in a survey conducted by the retail magazine Footwear Today. The results confirm: superfit enjoys the highest level of trust among consumers and retailers, achieves top scores in quality assessment and is one of the most popular children’s shoe brands in Europe. We are delighted about this recognition. And in the design, development and production of our superfit collections, we will continue to ensure that children discover the adventures of the world on healthy feet.


Cool designs for boys
and girls. Of any age.
For indoors and outdoors.

* Result is based on the evaluation of 342 returned assessment sheets with a rating scale of good – moderate – poor.